萬億企业(M)有限公司
E B Enterprise (M) Sdn. Bhd.
(775416-H)
formerly known as Ban Ee Enterprise Co
We are fueled by a profound vision that transcends mere commercial success. Our overarching goal is to foster mutual growth, and sustainability, and ensure food security within the agricultural sector. We recognize the pivotal role that agriculture plays in nourishing communities, driving economic development, and safeguarding the environment. Therefore, our efforts are dedicated to advancing these noble objectives for the betterment of society as a whole.
Our Story
Since 1966, Over 50 years of experience in Agriculture Products and Supplies
"We strive to be one of the top & best agriculture suppliers in the market."
Driven by a spirit of continuous innovation, our company leverages strategic partnerships
and diversifies our product portfolio to deliver exceptional value and better serve our customers.
Founders
Born in 1937, Tan Her experienced World War II and developed a deep hatred for war, cherishing peace instead. Starting with just a small car to sell goods, he began operating a small shop in Cameron Highlands in 1866, gradually expanding to wholesale. Despite having only three and a half years of education, he worked tirelessly, always learning and striving. Tan Her's spirit has become a tradition of E B Enterprise. He laid the foundation of integrity for EB Enterprise, making it much easier for future generations to handle the business.
As a great company founder and mother of 10 children, Choy Chew Sooi played a vital role in both her family and the business. He unwavering support and tireless assistance to her husband, Tan Her, were indispensable to the success of the company, Without her dedication and contribution, the company would not have achieved such remarkable success.
Second Generation
Leadership
E B Enterprise proudly transitions to the stewardship of the second generation, retaining our legacy of excellence and innovation. Our new leadership, guided by traditional values and a commitment to progress, bring fresh perspectivesto propel the company forward.
With a deep understanding of both traditional and new agricultural dynamics, we aim to further enhance our reputation for integrity, professionalism, and customer-centricity locally as well as the South East Asia region, while embracing the challenges of the future. As custodians of our family's legacy, we pledge to uphold the ethos of innovation, service, and community, positioning E B Enterprise for continued success and impact in the agricultural sector.
CEO
CEO, Chen Yoong Chong has propelled E B Enterprise early from the 90s to new heights through strategic partnerships with international brands. His visionary leadership and adept negotiation skills have facilitated significant collaborations, positioning E B Enterprise as a prominent player in the market. Under his guidance, the company has achieved remarkable growth and local recognition.
General Manager
General Manager, Tan Boon Ya has charted an innovative course for E B Enterprise's second-generation leadership, pioneering the expansion into emerging sectors like IoT tools and farm automation. His visionary entrepreneurial spirit has propelled the company to explore uncharted markets in Malaysia, establishing E B Enterprise to be a cutting-edge AG-tech solutions provider.